Resume

Profile

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Highlights

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• Drove a 150% business growth for Ottawa Radon Expert through a full-funnel SEO + web overhaul
• Scaled organic traffic 5× (20/week → 100+/week, peaking at 200+/day) across 3 WordPress sites
• 6+ years leading digital marketing in Shanghai (Senior Digital Marketing Manager @ Target Social)
• Dean’s Honour List · Algonquin College Web Development Diploma (GPA 3.8/4.0)

Skills

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• SEO & Search Strategy — Local SEO, technical audits, content strategy, measurable organic growth
• Digital Marketing — Full-funnel campaigns, analytics, paid/organic channel mix, client-facing strategy

• CMS & WordPress: WordPress custom themes/plugins, Hugo, Markdown, headless workflows
• Front-end: HTML, CSS, JavaScript, React, TypeScript, Tailwind, Bootstrap
• Back-end: ASP.NET Core (MVC / Razor / Blazor · C#), PHP, Python, Node.js (basics)
• Database: MySQL, MongoDB, relational schema design

• DevOps: Git/GitHub, Linux (Debian/Ubuntu), Docker, Bash, SSL, auth workflows
• Design: Figma, Illustrator, Photoshop
• PM & Collaboration: Notion, Jira, Slack, Lark · creative briefs, technical docs, scheduling
• Languages: English (professional) · Mandarin (native)

Portfolio

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Experience

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Marketing & Web Developer — Ottawa Radon Expert

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Ottawa, ON 🇨🇦 · Contract · 2024.10 – Present

• Rebuilt the main site and launched 2 new vertical sites (HRV / HVAC) on WordPress
• Executed local SEO strategy: organic traffic 20/week → 100+/week, peaking 200+/day
• 150% business growth attributed to the combined web + SEO overhaul

Customer Service Staff — Aramark Canada

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Kanata, ON 🇨🇦 · Contract Full-time · 2024.11 – 2025.11

• Front-line customer operations during the Web Development diploma period

Volunteer Web Developer — 872 RCACS

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Ottawa, ON 🇨🇦 · Volunteer · 2023.07 – 2024.03

• Redesigned the squadron website on WordPress; delivered mobile-first, accessible UX

Senior Digital Marketing Manager — Target Social (仟传网络)

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Shanghai 🇨🇳 · Full-time · 2020.11 – 2022.11

• Led digital strategy for enterprise clients across paid and organic channels
• Managed cross-functional campaign teams; owned client relationships end-to-end

Digital Marketing Manager — Kin-king Advertising

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Shanghai 🇨🇳 · Full-time · 2016.11 – 2020.11

• 4 years of campaign delivery, client service, and account growth in a Shanghai agency

Education

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Algonquin College

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Web Development & Internet Applications Diploma · Ottawa, Canada 🇨🇦 · 2023 – 2024

• Dean’s Honour List · GPA 3.8 / 4.0

Shanghai Lida University

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B.A. Exhibition Planning & Management · Shanghai, China 🇨🇳 · 2013 – 2017

Life Map

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1. Marketing & Web Developer

   Ottawa, Canada

   💼 Ottawa Radon Expert

   2024.10 – Present · 150% business growth · 5× organic traffic · 3 WordPress sites
2. Customer Service Staff

   Kanata, Canada

   💼 Aramark Canada

   2024.11 – 2025.11
3. Volunteer Web Developer

   Ottawa, Canada

   🤝 872 RCACS

   2023.07 – 2024.03 · WordPress redesign
4. Web Development & Internet Applications

   Ottawa, Canada

   🏫 Algonquin College

   2023.01 – 2024.08 · Dean's Honour List · GPA 3.8 / 4.0
5. Senior Digital Marketing Manager

   Shanghai, China

   💼 Target Social (仟传网络)

   2020.11 – 2022.11
6. Digital Marketing Manager

   Shanghai, China

   💼 Kin-king Advertising

   2016.11 – 2020.11 · 4 years of agency-side digital marketing
7. B.A. Exhibition Planning & Management

   Shanghai, China

   🏫 Shanghai Lida University

   2013.09 – 2017.07

Selected Projects

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• Ottawa Radon Expert — Main site + HRV/HVAC verticals · SEO-led redesign · 150% business growth
• 872 RCACS — Squadron website redesign on WordPress (volunteer, 2023–2024)
• Roomify — Personal full-stack exploration (2025)
• Tateyama Kendo / Pitch Jams — Community and event websites

Who am I?

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• Web developer grounded in six years of real-world marketing — I ship pages that convert, not just render
• Obsessed with readability, low coupling, and measurable outcomes
• React · TypeScript · WordPress · SEO enthusiast
• Kendo 1 Dan — still in love with it